Six systems, connected, and yours at the end.
Most agencies sell you a piece of this and hand back a report. We build the whole loop, connect it to the platforms you already pay for, and put AI across the top so it runs without adding headcount. Every part feeds the next one, which is why the numbers compound instead of resetting each quarter.
Donor intelligence
One view of every supporter, cleaned and unified across your CRM, donation platform and email tool. Most organizations have three versions of every donor and trust none of them. We merge the records, fix the fields, and score each person on recency, frequency and value, so the file tells you who is about to lapse and who is ready to be asked for more.
- A single donor file your whole team works from
- Lapse-risk and upgrade scores refreshed automatically
- Suppression and lookalike audiences fed straight to your ad accounts
Paid acquisition
Meta and Google campaigns aimed at donors, not impressions. We build the accounts in your name, structure them around donor value rather than clicks, and connect them to the donor file so every campaign learns from what people actually gave. If you qualify for the Google Ad Grant we apply for it, fix the site so it stays compliant, and put the free search budget to work.
- Campaigns optimised to cost per donor, not cost per click
- Google Ad Grant applied for and kept compliant where eligible
- Creative tested on the page and the ask, not just the headline
Donation experience
Forms and pages rebuilt to finish the gift. The average donation page loses most of the people who arrive at it. We rebuild the flow so the gift completes in seconds, with recurring giving as the default path rather than a checkbox nobody sees, and every field feeding the donor file.
- Donation pages tested against your real traffic
- Recurring giving positioned as the primary ask
- Payment, CRM and email connected end to end
Email and SMS journeys
Welcome, thank you, lapsed and appeal sequences that run on their own. Written in your voice, cut by what each person actually did, and triggered by behaviour rather than a calendar. A first gift starts a different journey than a fifth. A lapsed monthly donor gets a different message than someone who never gave.
- Welcome, receipt, lapsed and upgrade journeys running unattended
- Segmentation driven by the donor file, not a static list
- Every send measured in revenue, not opens
AI where it earns its keep
Drafting, segmenting, translating, monitoring and reporting handled by systems we set up and document. AI sits across the whole machine rather than in a corner of it: shifting budget between audiences, testing pages and asks, scoring and matching donors, drafting and segmenting messages, and writing the narrative your board reads. Your staff stays. Their week gets lighter.
- Documented AI workflows your team can run without us
- Human review on everything a donor sees
- No black box, every prompt and playbook handed over
Reporting your board reads
One live dashboard covering spend, donors, revenue and cost per donor by source. The numbers your board asks for, live, in one place, with the story written for humans. No one stays up the night before the meeting rebuilding a spreadsheet.
- Spend, donors, revenue and cost per donor by source
- A written narrative, not just charts
- Board-ready without manual work
Fixed length. You see the numbers before we touch anything.
Find the leaks
Full audit of ads, email, donation flow and donor data. Every dead link, broken tag and lost conversion written down. You get baseline numbers agreed with you, and the 45 day plan in writing.
Build the engine
Campaigns live, donation pages rebuilt, journeys automated, data cleaned, dashboard connected. A working system, running on real traffic, with results you can watch daily.
Hand it over
Tuning against actual donor behaviour, then training your team on every part of it. Playbooks for each recurring task, and ownership of every account and asset.
We turn down more work than we take.
What this is for
- You raise a million dollars a year or more
- You have a team, but nobody owns growth
- You would rather own the system than rent it
- One person can make a decision inside a week
Not what it is for
- You want a logo and a brochure website
- You need someone to post on social every day
- Every choice waits for the next board meeting
- You are shopping on hourly rate
Twenty minutes, your numbers, a straight answer.
Send us your donation page and your last three months of ad spend. On the call we will tell you what we would fix first, and whether it needs us at all.