WorkGlobal health
MedGlobal
Sold outThe major annual fundraising event
$5MRaised by MedGlobal within hours of the event
500Warm contacts reached directly, one by one
WeeksFrom engagement start to the event
The work
Where they started
MedGlobal brought KNDR in early September, weeks ahead of its major annual fundraising event in October. There was no time for a traditional planning cycle: understand the existing infrastructure, find the gaps, and mobilize the audience before the date.
What we built
- Audited the existing fundraising and marketing systems
- Cleaned donor and contact data
- Built the email marketing infrastructure and connected the existing tools
- Redesigned the conference marketing assets
- Direct human outreach: a member of our team personally contacted a warm audience of about 500 people over several days
What happened
The event sold out, and MedGlobal raised approximately $5 million within hours during the event. The campaign combined data, technology, creative, email and direct human outreach rather than relying on any single channel.
Results shown with the client's permission. Figures cover the periods stated and are not a promise of future performance.
Next caseUMR
Contact
Twenty minutes, your numbers, a straight answer.
Send us your donation page and your last three months of ad spend. On the call we will tell you what we would fix first, and whether it needs us at all.