WorkHumanitarian relief
UMR
$50KRevenue attributed to email in about 2.5 months
4XPaid advertising ROAS within about four months
From scratchThe Klaviyo environment KNDR built
Server-sideConversion tracking feeding clean data to Meta
The work
Where they started
UMR did not need another marketing tool. The audit found gaps across donor data, email, acquisition, tracking and the way the existing technology worked together, plus untapped opportunity inside the donor database itself: lapsed donors, lost donors, donors with expired payment methods.
What we built
- Cleaned and organized the donor data, with reactivation segments for lapsed and lost donors and expired payment methods
- Built the Klaviyo environment from scratch: campaigns, automated donor journeys and landing pages
- Integrations connecting the fundraising tools UMR already had
- Rebuilt the advertising engine, including server-side conversion tracking so cleaner conversion data reaches Meta for measurement and optimization
What happened
Approximately $50,000 in revenue attributed to email within about two and a half months, and 4X ROAS from paid advertising within about four months.
Results shown with the client's permission. Figures cover the periods stated and are not a promise of future performance.
Next caseMuslim Aid USA
Contact
Twenty minutes, your numbers, a straight answer.
Send us your donation page and your last three months of ad spend. On the call we will tell you what we would fix first, and whether it needs us at all.