SAPA
Where they started
SAPA had an important humanitarian mission and an existing donor base, but advertising, email, the website, SEO, social and fundraising campaigns were running as separate activities. The opportunity was to make them work as one fundraising operation.
What we built
- Donor acquisition and paid advertising connected to the fundraising calendar
- Email fundraising and automation, with $93,405 in giving attributed to email over the year
- More than 40 campaign landing pages, plus website and donation optimization
- SEO and content: monthly organic traffic grew from 686 to 30,400 visits, and monthly search impressions passed 1.1 million
- Social and influencer outreach, payment optimization, peer to peer fundraising, and reporting
What happened
800 new donors in the first 90 days. Over twelve months, 8,999 new donors and approximately $1.87M in online donations across the website and LaunchGood.
KNDR also helped SAPA execute a fundraising campaign that generated approximately $1.8 million in one month.
Results shown with the client's permission. Figures cover the periods stated and are not a promise of future performance.
Twenty minutes, your numbers, a straight answer.
Send us your donation page and your last three months of ad spend. On the call we will tell you what we would fix first, and whether it needs us at all.